Predictive Analytics

Traditional predictive analytics have a solid grounding in statistical modelling and allow a business to anallyze its current and historical data in order to identify opportunities and risks for the business going forward.

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Machine Learning

Machine Learning can be thought of a branch of artificial inelligence that allows computers to infer rules from business data without having to be explicitly programmed. It has typically required large amounts of data, require expensive amounts of computing power, and tools which require very specialist knowledge to produce sensible answers.

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The Future

As these two disciplines converge and the cost of computer power has declined, it is time to ask the question – How can we make use of this data without an army of data scientists and a huge budget, especially in a world where although we now have a considerable amount of digital business data, […]

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